Facebook ruined my life. And it will ruin your life, too.

 

Comparing ourselves to others is a key driver of unhappiness. Tom DeLong, author of Flying Without a Net, even describes a "Comparing Trap." He writes, "No matter how successful we are and how many goals we achieve, this trap causes us to recalibrate our accomplishments and reset the bar for how we define success."And as we judge the entirety of our own lives against the top 1% of our friends' lives, we're setting impossible standards for ourselves, making us more miserable than ever.    

Second, it's fragmenting our time. Not surprisingly, Facebook's "horizontal" strategy encourages users to log in more frequently from different devices. My interviewees regularly accessed Facebook from the office, at home through their iPads, and while out shopping on their smartphones. This means that hundreds of millions of people are less "present" where they are. Sketching out a mind-numbing presentation for the board meeting? Perhaps it's time to reply to your messages. Stuck in traffic? It's time to browse your newsfeed. Recounted one interviewee, "I almost got hit by a car while using Facebook crossing the street."

Leaving the risk of real physical harm aside, the issue with this constant "tabbing" between real-life tasks and Facebook is what economists and psychologists call "switching costs," the loss in productivity associated with changing from one task to another. Famed author Dr. Srikumar Rao attributes mindfulness over multitasking as one of his ten steps to happiness at work. He argues that constant distractions lead to late and poor-quality output, negatively impacting our sense of self-worth.

 페이이스북 어플리케이션을 지우게 된 기사의 일부.  트위터는 그나마 뉴스와 논쟁거리(?)들을 제공받는 중요 창구이기 때문에 여전히 찾고있지만 이마저도 언제 시들해질지 모르겠다.